When researching a new vehicle, 7 of the top 10 sources shoppers turn to are digital channels. 80% of consumers start their search with a different manufacturer in mind than the brand they buy. With so many car shoppers changing their mind, dealerships have a huge opportunity to target and convert today’s auto consumers. 80% of consumers start their search with a different manufacturer in mind than the manufacturer brand they ultimately end up purchasing. These longer purchase journeys translate into more opportunities for auto brands. Today’s auto consumers are in-market longer than ever, with the majority of shoppers in market for 2 months or longer. Auto Shoppers Are In Market Longer Than Ever – 5 Ways to Target and Convert New Customers
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